We are Korea's leading rice noodle soup brand.
PhoMein expanded its business into franchising with the opening of its Jeongja flagship store in Bundang in 2006.
By developing recipes tailored to Korean tastes, PhoMein has been leading the popularization of Vietnamese rice noodles across the country.
Serving as the yardstick
for rice noodle soup in Korea since 2006
Milestones
- 2025.01Signing of MOU with MJ FOOD for
'Expansion of Domestic Market Share
for Rice Noodles and Promotion of Overseas Export. - 2024.10PhoMein Cheongdam Directly Managed Store Opens.
- 2024.08PhoMein Yongsan Directly Managed Store Opens.
- 2024.07MOTIE & KOTRA Certified Selection of returning companies in Korea.
- 2024.06PhoMein RED DootaMall Directly Managed Store Opens.
- 2024.05Signing of MOU with Gyeongsangnam-do for '110 Billion KRW Investment Support as a Government-Certified Reshoring Company'.
- 2023.05KAHAS PHO SEASON On-site Inspection Passed as Suitable.
- 2023.02Obtained very excellent hygiene rating system for all direct stores.
* Hygiene Rating System : The Ministry of Food and Drug Safety evaluated the hygiene level of restaurants nationwide a grading system
* Grade classification : Excellent > Superior > good - 2022.04PhoMein Everland Directly Managed Store Opens.
- 2021.12Pho Season has received HACCP · ISO 22000 Certified.
* HACCP: A food safety management system for preventing food safety hazards through each point in the food supply chain from primary production and packaging to storage, distribution and final consumption by end customers.
* ISO 22000: An internationally recognized standard for food safety management of raw ingredient procurement, food processing,
packaging and quality management processes. - 2019.11
Launched PhoMein RED (Rice Noodle Express Delivery),
a small-scale premium rice noodle brand.
Opened the first store in Dogok, Gangnam, and started the franchise business. - 2019.04We begin to produce noodles with newly harvested rice for the first time
in the world and become its exclusive distributor for all PhoMein franchisees. - 2019.04We donate Fresh New Harvest Rice Noodles
worth KRW 180 million to Food Bank. - 2018.06Ranked first in total store count within the same industry.
- 2017.12We achieve a 29% rate of franchisees operating multiple stores at once.
*Multi-Store Rate : The percentage of franchise owners
operating multiple stores. - 2017.12PhoMein Franchise Achieves Annual Total Sales of 78 Billion KRW.
- 2017.09Pho Season succeeds in developing Fresh New Harvest
Rice Noodles and begins to produce natural herb sachets. - 2016.09The cumulative total of visitors to PhoMein exceeds the 50 million mark.
- 2016.08Signing of MOU for the supply of fresh ingredients with Hyundai Green Food.
- 2015.11The Pho Season production facility, our local branch in Vietnam, is completed.
- 2014.12We initiate the industry's first rice noodle soup delivery service.
- 2014.04We become the industry's first brand to join
"Send Gifts via KakaoTalk", a mobile commerce platform. - 2013.10PhoMein ranks first in the rice noodle soup sector of the 2013 Franchise
Satisfaction Index (KS-FSI) selected by the Korean Standards Association. - 2013.03We are selected as an exemplary taxpayer on Taxpayers Day and receive
the commendation of the Commissioner of the National Tax Service. - 2011.12The PhoMein flagship store in Jeongja-dong is expanded,
and the R&D Institute is established. - 2009.10We become the sponsor of Seoul SK Knights,
a professional basketball club, for the period of 2009-2013. - 2006.05The PhoMein flagship store in Jeongja-dong opens (directly operated).
DailyKing is established.
We ensure stable profitability and robust brand power by remaining sensitive
to the latest trends and continually enhancing our competitiven edge.