We are Korea's leading rice noodle soup brand.
We initiated our franchise business in 2006 with the opening of our first location in Jeongja-dong, Bundang. Since then,
we have successfully expanded the rice noodle soup fan base in Korea by developing recipes pinpointedly tailored to local tastes.
Serving as the yardstick
for rice noodle soup in Korea since 2006
- 2021.12Pho Season has received HACCP · ISO 22000 Certified
* HACCP: A food safety management system for preventing food safety hazards through each point in the food supply chain from primary production and packaging to storage, distribution and final consumption by end customers
* ISO 22000: An internationally recognized standard for food safety management of raw ingredient procurement, food processing, packaging and quality management processes
- 2019.11PhoMein RED (Rice Noodle Express Delivery), a small-scale premium rice noodle franchise brand,
is launched with the opening of its first location in Dogok-dong, Seoul.
- 2019.04We begin to produce noodles with newly harvested rice for the first time
in the world and become its exclusive distributor for all PhoMein franchisees.
- 2019.04We donate Fresh New Harvest Rice Noodles
worth KRW 180 million to Food Bank.
- 2017.12We achieve a 29% rate of franchisees operating multiple stores at once.
PhoMein franchisees record KRW 78 billion in annual sales.
- 2017.09Pho Season succeeds in developing Fresh New Harvest
Rice Noodles and begins to produce natural herb sachets.
- 2016.09The cumulative total of visitors to PhoMein exceeds the 50 million mark.
- 2016.08We conclude an MOU for the supply
of fresh ingredients with Hyundai Green Food.
- 2015.11The Pho Season production facility, our local branch in Vietnam, is completed.
- 2014.12We initiate the industry's first rice noodle soup delivery service.
- 2014.04We become the industry's first brand to join
"Send Gifts via KakaoTalk", a mobile commerce platform.
- 2013.10PhoMein ranks first in the rice noodle soup sector of the 2013 Franchise
Satisfaction Index (KS-FSI) selected by the Korean Standards Association.
- 2013.03We are selected as an exemplary taxpayer on Taxpayers Day and receive
the commendation of the Commissioner of the National Tax Service.
- 2011.12The PhoMein flagship store in Jeongja-dong is expanded,
and the R&D Institute is established.
- 2009.10We become the sponsor of Seoul SK Knights,
a professional basketball club, for the period of 2009-2013.
- 2006.05The PhoMein flagship store in Jeongja-dong opens (directly operated).
DailyKing is established.