PhoMein is one of Korea’s representative rice noodle soup brands.
Since opening its Jeongja directly store in Bundang in 2006 and expanding into franchising,
PhoMein has led the popularization of Vietnamese rice noodles in Korea by developing recipes tailored to local tastes.
SINCE 2006
The Standard for Rice Noodles in Korea
Milestones
- 2026.01MOU Signed with Nongshim Flour Mills
for Rice Noodle Ingredient and Process Partnership - 2025.12MOU Signed with UA Properties LLC for Entry into Mongolia
Contract Signed for the First Store in Ulaanbaatar - 2025.11MOU Signed with Seocheon-gun, Chungcheongnam-do
for KRW 54.1 Billion Reshoring Investment - 2025.07Selected as One of Maeil Business Newspaper’s
Top 100 Franchises - 2025.01MOU Signed with MJ FOOD
for the Expansion of Domestic Rice Noodle Market Share
and Promotion of Overseas Exports - 2024.10PhoMein Cheongdam Directly Operated Store Opened
- 2024.08PhoMein Yongsan Directly Operated Store Opened
- 2024.07Certified Returning Company Selection (MOTIE & KOTRA)
- 2024.06PhoMein RED Doota Mall Directly Operated Store Opened
- 2023.05PHO SEASON On-site Inspection Passed (KAHAS)
- 2023.02Highest Grade Achieved in Government-certified
Hygiene Rating System for All Directly Operated Stores
*Hygiene Rating System: A government program evaluating
restaurant hygiene levels nationwide
Grade Classification: Excellent > Superior > Good - 2022.04PhoMein RED Everland Directly Operated Store Opened
- 2021.12PHO SEASON HACCP and ISO 22000 Certifications Obtained
* HACCP: Food safety management system covering
the entire food supply chain
* ISO 22000: International standard for food safety management systems - 2019.11
Launch of PhoMein RED
(Rice Noodle Express Delivery), a Small-scale Premium Brand
First Store Opened in Dogok, Gangnam
Franchise Business Initiated - 2019.04Exclusive Production and Supply of
New Harvest Rice Noodles for All PhoMein Stores - 2019.04Donation of New Harvest Rice Noodles
Worth KRW 180 Million to Food Bank Korea - 2018.06Ranked No.1 in Total Number of Stores
Within the Same Industry - 2017.12Multi-store Operation Rate Reached 29%
*Multi-store Rate: Percentage of franchisees operating multiple stores - 2017.12Annual Franchise Sales Reached
KRW 78 Billion - 2017.09Successful Development of New Harvest Rice Noodles
and Production of Natural Herb Sachets (Herb Bags) - 2016.09Cumulative Customer Visits Exceeded 50 Million
- 2016.08MOU Signed with Hyundai Green Food for Safe Ingredient Supply
- 2015.11Completion of PHO SEASON Production Facility in Vietnam
- 2014.12Industry’s First Rice Noodle Delivery Service Launched
- 2014.04Industry’s First Entry into
“KakaoTalk Gift” Mobile Commerce Platform - 2013.10Ranked No.1 in Rice Noodle Category
of Franchise Satisfaction Index (KS-FSI)
by Korean Standards Association - 2013.03Selected as an Exemplary Taxpayer and Awarded Commendation
by the Commissioner of the National Tax Service - 2011.12Expansion and Renovation of
PhoMein Jeongja Directly Operated Store
Establishment of R&D Institute - 2009.10Official Sponsorship of Seoul SK Knights
Professional Basketball Team (2009–2013) - 2006.05DailyKing Established
PhoMein Jeongja Directly Operated Store