Founded in 2006, DAILYKING is an incorporated enterprise which settled the rice noodle
franchise brand 'PhoMein’ and 'PhoMein RED' in Korea and popularized the Vietnamese cuisine dining culture.

Under the motto of 'Safe Food Ingredients and Honest Food', DAILYKING has signed a
business agreement with 'Hyundai Green Food', supplying safe and fresh food ingredients to each franchise stores.

Also establishing ‘PHO SEASON’, a Vietnam local corporation rice noodle factory in 2015,
we produced herb-bags for meat stock using 9 premium natural spices and succeeded in developing
‘Freshly Harvested Rice Noodles’ after many years of research and development.
In the rice noodle market, which depends on imported rice noodles made of an old rice,
the cleanliness and wholesomeness of ‘Freshly Harvested Rice Noodles’ are the fulfillment of
customer promises as well as brand power.

PhoMein ‘Freshly Harvested Rice Noodles’

  • Does not contain unnecessary
    chemical additives other than
    fresh rice and water.

  • Does not have the particular odor of
    imported rice noodles mixed with
    an old rice, starch, and flour.

  • Provides the flavor of freshly cooked rice,
    clear and transparent color,
    and chewy food texture.

There is a way to go even if no one wants to go.
In the domestic rice noodle market using imported rice noodles made by mixing an old rice, starch,
and flour, the concept shift of making rice noodles only with fresh rice and purified water may have
seemed reckless to some people or as an unnecessary path of suffering.

For DAILYKING, however, the establishment of ‘PHO SEASON’ and the production of ‘Freshly Harvested
Rice Noodles' were a part of a heartfelt journey towards customers to provide ‘Safe and Honest Food’
as a leader in the rice noodle market.

You can find ‘Freshly Harvested Rice Noodles', the result of years of challenge, only at PhoMein and PhoMein RED.

We will lead changes at the center of the rice noodle market without losing the essence of principle
and honesty so that changes and challenges starting from PhoMein become the standard of the rice noodle market.

Safe Ingredients Honest food, PHO SEASON

Check-out PHO SEASON
Rice Noodles