Established in 2006, Daily King Co., Ltd. is a corporation company that settled the rice noodle
franchise brand 'Phomein' in Korea and popularized the Vietnamese cuisine dining culture.

Establishing ‘PHO SEASON’,a Vietnamese local corporation rice noodle factory in 2015 under the philosophy of ‘safe food ingredients
and honest food’, we succeeded in developing Herb Bags for meat broth using high quality spices and new rice noodles.

In the future, we will lead change in the center of the rice noodle market without losing the essence of principle and
honesty so that changes and challenges starting from Phomein will become the standard of the rice noodle market.

  • Diverse tastes

  • Pleasure

  • Newness