CEO'S MESSAGE

a sincere commitment to
“safe food ingredients
and honest food” remains
our mission as well as
our competitive edge.

Greetings!
My name is Dail Kim, and I am the CEO of DailyKing.
I would like to offer you my warmest welcome for visiting our website.

Despite serious obstacles posed by the prolonged COVID-19 pandemic,
PhoMein continues its growth by tackling its own set of challenges.
At the foundation of our unwavering commitment to excellence amid challenging circumstances
lies our robust brand competitiveness that has set us apart over the past 16 years.

Since its inception with the opening of the flagship store in Bundang’s Jeongja-dong in 2006,
PhoMein has continued its growth as a leading pho brand in Korea,
changing the landscape of not just the Vietnamese food market segment
but the entire restaurant industry
by being the first to launch pho delivery services in 2014,
founding Pho Season, its own local rice noodle production facility in Vietnam in 2015,
and introducing a hazardous product prevention system through an MOU
with Hyundai Green Food in 2016 to ensure a continuous supply of fresh ingredients.

In the ever-rapidly changing landscape of the restaurant industry,
a sincere commitment to “safe food ingredients and honest food”
remains our mission as well as our competitive edge.

We have succeeded in providing irreplaceable ‘freshness’ and ‘taste’
in our rice noodles made of newly harvested rice
by using only our own technology without adding chemical additives.
We have also demonstrated the safe and hygienic management of our rice noodles and herb bags
by being awarded HACCP and ISO 22000 certification in Vietnam.

Thanks to an uninterrupted supply of ingredients from our very own production facilities,
our franchisees enjoy stable business operations.

We have reaffirmed our commitment to promoting a healthy restaurant cuisine culture
where our customers can place their trust in us when they dine at PhoMein and PhoMein RED
by providing verification of ingredient origin, rigorous and transparent production processes
and international food safety certifications.

I wish you and your loved ones lasting health and happiness in 2022. Thank you.

Dail Kim, CEO of DAILYKING